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Reliance says “we are adding the ‘Tested with Apkudo’ mark to our packaging”

July 15, 2014

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Reliance Communications Selects Apkudo Approved Testing to Optimize Accessory Launches

Apkudo analyzes mobile device accessories to improve user experience

July 15, 2014 – Baltimore, MD, and Hauppauge, NY – Apkudo, the mobile device quality assurance company, and Reliance Communications, one of the nation’s premier wireless distribution companies, today announced that Reliance is using the industry-leading Apkudo Approved accessory testing to further its focus on quality. Initially, Apkudo will test the Nakamichi line of audio accessories to ensure the best user experience. Reliance is the exclusive distributor of Nakamichi products in the US and Canada.

Apkudo analyzes wireless accessories and how they are used in conjunction with devices to provide a comprehensive experience assessment above and beyond technical and functional testing. Because accessories have the ability to change the device experience – a carrying case can cover a microphone, for example – it is important to consider the impact an accessory has on a device rather than approving it on specs and price alone.

“By adding Apkudo Approved accessory testing to our pre-launch efforts, we can be sure we meet the highest standards in the industry and meet or exceed customer expectations,” said Cornelius VanGinhoven, Vice President, Product Management at Reliance Communications. “Based on our confidence in the value of this process, we are adding the ‘Tested with Apkudo’ mark to packaging to reflect the incremental measures we’re taking and their value to the consumer.”

“Reliance has established a leadership role in terms of making sure products they carry provide the best possible user experience,” said Josh Matthews, co-founder and CEO of Apkudo. “Adding Apkudo testing to the process will help Reliance to improve customer satisfaction, reduce returns, and optimize their accessory portfolio.”

Apkudo’s analysis of Nakamichi headphones and speakers completed this month.

About Reliance Communications
Reliance Communications is a one-stop service solution for the wireless industry, focusing on distribution, product development and reverse logistics. Reliance is a national distributor of the newest wireless devices and accessories and one of only three authorized distributors for Verizon Wireless in the US. Headquartered in Hauppauge, NY, Reliance has over 20 years of experience throughout the wireless ecosystem as a retailer, agent, master agent and distributer. For more information please visit our website http://www.reliance.us. 

About Apkudo
A mobile device quality assurance company, Apkudo is pioneering analysis technologies that deeply and holistically test pre-release mobile devices against millions of different possible use-cases and activities to discover bugs and refine the user interface and experience, taking devices from bad to good, and good to great. Apkudo works with many of the world’s largest device manufacturers and over 50 U.S. carriers.

Apkudo is headquartered in Baltimore, MD. The Apkudo team includes deep research expertise with mobile operating systems including optimization, usability and performance testing, and is focused on helping the ecosystem deliver the best possible user experience to all device owners. Learn more at http://www.apkudo.com and email hello@apkudo.com for additional information.

Apkudo Press Contact:
Barbara Henris
Quexor Group
+1 703 470 9446
bhenris@quexor.com

Reliance Press Contact:
Jeanne Healy
Reliance Communications
+1 631-240-8337
Jeanne.Healey@reliance.us

 

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Apkudo is a Finalist!

May 22, 2014

Apkudo

Apkudo is a Finalist!

Check out the Light Reading Leading Lights 2014 Finalists!

Apkudo’s CMO chats with Telexchange online magazine

May 19, 2014

Apkudo

Apkudo's CMO chats with Telexchange online magazine

Check out the interview with Melissa Blanken http://telexchange.org/device_hub.asp

CCA Device Hub Powered by Apkudo

March 27, 2014

Apkudo

Device-Hub-LogoApkudo Partners with CCA to Create Common Device Requirements for Competitive Carriers

“Device Hub” provides operators with access to the latest devices, faster and at better prices  

March 27, 2014 – San Antonio, TX – Today, Apkudo and Competitive Carriers Association (CCA) announced the launch of the CCA Device Hub Powered by Apkudo (Device Hub), a centralized resource that promises to revolutionize the device buying ecosystem for smaller rural and regional wireless operators.

The Device Hub will enable CCA carrier members to more efficiently and economically manage their device portfolio from end-to-end by providing a platform to interact, collaborate and share information. The Device Hub will gather and consolidate network and device data from participating carriers and will use that information to create a “SmartSpec,” a common device specification that participating carriers, device manufacturers and distributors can use to simplify and accelerate the device launch process.

“The Device Hub is a game-changer for our members, especially for smaller carriers who do not have the scope and scale to access the latest devices,” said CCA President & CEO, Steven K. Berry. “The Device Hub helps overcome this obstacle by allowing carriers to pool their resources to create a ‘Virtual Tier-1’ operator, and I am delighted that Apkudo, a CCA member, is helping carriers solve the device dilemma.  The Device Hub is a good complement to the Data Access Hub, which is full speed ahead with CCA’s announcement earlier today, and this is another great reason to become a member of CCA!”

“The Device Hub is a one-stop shop for CCA members,” said Josh Matthews, Co-founder and CEO of Apkudo. “They can access our industry-leading ‘Apkudo Approved’ reports, which contain usability and performance data on almost every device in the marketplace, and use this information to make much more informed decisions about the devices they offer their subscribers from a user-experience perspective. This will save considerable time and resources during all device launch phases, and for post-launch customer support.

Participating carriers will have access to all of the Device Hub resources through a secure portal.

Apkudo Partners With China’s Largest Test Lab

December 12, 2013

Apkudo

CATR to Analyze Device User Experience in China

December 10, 2013 – Baltimore, MD – Apkudo, the device quality assurance company, and the China Academy of Telecommunication Research of MIIT (CATR), today announced that the companies have agreed to deliver Apkudo’s device user experience testing and analysis to the Chinese market. Apkudo Approved, a comprehensive user experience analytics suite, helps wireless operators and device manufacturers successfully launch their mobile devices.

An Apkudo Approved device is one that provides a consistent, reliable, and well-characterized user experience. The Apkudo partnership will allow Terminal Test Labs (TTL) within CATR to help their customers determine how their devices perform across millions of different user scenarios, exercising key apps, and comparing them to every other similar device on the market.

“China is the largest wireless device market in the world,” said Song Chongwen, Director of Marketing and Sales at TTL. “This market has matured so rapidly that user experience is often an afterthought. It is critical the dominant Chinese operators and manufacturers now aggressively focus on how to make their customers’ user experience better.”

“Apkudo is committed to helping the mobile device ecosystem deliver the best possible user experience. TTL currently tests about 1000 devices a year, and with Apkudo’s help they can ensure that higher quality devices get into the hands of Chinese consumers,” said Josh Matthews, CEO of Apkudo.

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